It’s in 2000 that JEFF’s story starts when Caroline & Alain Eaton tempt the adventure and launch their knitwear collection on the market. At that time the collection was composed of few fantasy sweaters available in a wide range of colours. Fantasy knit, that’s the DNA of JEFF even if today the Belgian collection offers a complete and diverse clothing line for women. JEFF is a collection from Brussels, refined and casual at the same time and that doesn’t take itself too seriously. Looking for a feminine and creative spirit, the brand has its own identity and the emotions play a big role in the elaboration of each collection.
The brand adopts a feminine conception of the garment but always with a playful and nonchalant touch to avoid a too dressed up look. The signature can be described as casual chic. The designers are particularly attentive to the use of noble materials such as wool, cotton, silk and cashmere. Victoria Eaton joined her parents in September 2013, full of great energy and creativity she is now the shock & charm asset of this well establish team. In addition to its flagship store in Brussels, the brand has over a hundred multi-brand stores in Belgium and is present for several seasons in over 250 boutiques and concept stores abroad. For a detailed list of outlets, visit the SHOPS section of our website.